As the year winds down, companies are knee-deep in annual reports, crunching numbers on financials, ESG performance, environmental impact, and other key metrics. But often, the incredible work done by social impact professionals gets lost in the shuffle. Sound familiar?

These professionals play a crucial role in ensuring a company’s operations contribute positively to the communities they touch. Whether it’s building trust or driving sustainable development, their efforts are game-changing—and they deserve to be recognized. The problem? Many of the performance metrics that could highlight their impact stay in the shadows—unless, of course, something goes wrong.

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Why Social Impact Matters More Than Ever

Let’s face it: social impact has never been more critical. As the world navigates rising demands for development, energy, and resources, the expectations placed on businesses are shifting rapidly. Communities are more informed, the news cycle is relentless, and resistance to change is louder than ever. Companies can no longer afford to ignore their impact on local communities or the environment.

Social impact work isn’t just about ticking an ESG box. It’s the backbone of sustainable business. Showing you’re making a real difference strengthens relationships with communities, helps secure project approvals, and builds a reputation that resonates with employees, stakeholders, and the public.

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The Story That’s Missing in Reporting

Here’s the thing: even though social impact work is vital, it often gets underreported. Why? The data is scattered across different teams, departments, and systems. Even when the data exists, pulling it all together can feel impossible—especially when you factor in the complexities of the supply chain. Most companies don’t dig deeper than their prime contractors when reporting, and that’s where the real impact happens.

Think about it. Jobs created, dollars spent in local economies, community investments—these are the stories unfolding deeper in the supply chain. But when this data isn’t captured, companies miss the chance to not only celebrate their successes but also identify ways to do even better next year.

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How to Start Highlighting Social Metrics

Want to include more social impact metrics in your reports but not sure where to start? Begin with what’s easy to access: look at direct procurement in local communities or highlight community investments tied to specific projects. Even a few examples can make a big impact in showcasing your team’s hard work.

Here’s some good news: over 80% of companies now include social metrics in their annual reports—a clear sign that this is becoming a priority. Joining this movement shows leadership in transparency and community engagement, and it’s a chance to stand out in your industry.

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Time to Take Action

As the year wraps up, take a moment to reflect on the difference your company has made. Don’t let your team’s hard work go unnoticed. Use data to tell your story and make sure the positive outcomes of your efforts are celebrated both inside and outside your organization.

If you’re struggling to access the data you need or want to include more social impact metrics in your annual reports, let's chat.

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Our platform simplifies social impact reporting, so you can focus on making a real difference.

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